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Tag: Omnichannel Audience

The Challenges of Reaching an Omnichannel Audience

July 5, 2017

Via: Emarketer.com

Marketers are all pushing for an omnichannel, holistic view of their audiences, but that vision requires integrating audience insights from three core areas: TV, digital and in-store. And that poses substantial challenges. “The integration of disparate data sets, systems, vendors […]