Tag: Omnichannel Audience

News & Trends

The Challenges of Reaching an Omnichannel Audience

July 5, 2017


Marketers are all pushing for an omnichannel, holistic view of their audiences, but that vision requires integrating audience insights from three core areas: TV, digital and in-store. And that poses substantial challenges. “The integration of disparate data sets, systems, vendors […]