Tag: email marketing

Customer Engagement, Customer Experience

Is Retail Media Like Eating the Forbidden Fruit?

September 25, 2023

Via: Retail TouchPoints

There will be no religious talk in this article, but I will pose a challenging question. Is the shiny new toy of retail media everything the market has made it out to be, or is there a second wave of […]

Customer Engagement, Customer Experience

4 Email Marketing Tips to Increase Sales Online

December 7, 2022

Via: Lightspeed POS

Email marketing is the process of sending targeted, personalized emails to your customers and prospects to build relationships and drive sales. When done correctly, email marketing can be an extremely effective way to grow your business. Email can be used […]

Customer Engagement, Customer Experience

How to Build an Email List for Retailers

August 17, 2022

Via: Lightspeed POS

It can be exhausting keeping up with retail marketing trends and platforms. Just as soon as you’ve gotten the hang of Instagram, TikTok comes onto the scene and now you need to learn a whole new set of content creation […]

News & Trends

Why retailers should integrate text into marketing channels

August 9, 2022

Via: Charged

Retailers should integrate text messages into their marketing channels, according to new research from Wunderkind, surveying over 2,000 consumers. The data revealed that while email is still the preferred marketing channel, text is becoming more prevalent. Approximately 84% saying they […]

Customer Engagement, Customer Experience

Email Marketing: How to Engage With Customers From a Distance

July 13, 2020

Via: Lightspeed POS

Emails are a powerful tool for communication that have a high potential ROI. According to data from McKinsey & Company, emails are 40 times more effective for acquiring customers than Facebook and Twitter, with an average ROI of $38 for […]

Customer Engagement, Customer Experience

Why catalogs still have a hold on holiday marketing

November 2, 2018

Via: Retail Dive

A fire’s blazing in the background, but it doesn’t look quite as magical as the one in the catalog, which also features a few festive blankets, some cozy sweaters and two people looking like they’ve never been happier than with […]

Others, Tech

Why Top Retailers Are Failing at Triggered Email Technology

February 9, 2018

Via: Retail Info Systems News

Talk about low-hanging fruit. If a shopper on your website puts something in the cart and leaves without making a purchase, getting them to complete the sale often doesn’t take much. In fact, if you generate a triggered email reminder […]

Others, Tech

Now is the time for retailers to blast holiday email campaigns

November 2, 2016

Via: Internet Retailer

If the 2015 holiday shopping season is any indication, retailers would be wise to start their holiday email marketing campaigns if they’re going to get shoppers’ attention this year. A new report from web hosting and online marketing services vendor […]

Retail Types, Stores

Out Selling Your Big Box Neighbors? Yes You Can!

July 20, 2016

Via: Retail Minded

Even with the push to “shop local” many independently run retail shops are still finding it difficult to compete against the big box stores that operate alongside them. Those larger stores are able to offer a wider variety, lower prices, […]

News & Trends

5 Ways to Spring Clean Your Retail Business

April 28, 2016

Via: Retail Minded

Your closet isn’t the only space that needs some serious spring cleaning. The change of seasons is also an ideal time to update and organize your retail business; now that you’re a few months into the new year, you have […]

Customer Engagement, Customer Experience

Segmented messages are key to holiday email marketing success

February 1, 2016

Via: Internet Retailer

Email marketing experts say they noticed a trend during the 2015 holiday shopping season: Retailers are getting better at addressing the interests of individual shoppers. “We saw more emails being sent to tighter segments, which is always a smart thing […]

Customer Engagement

Growing Your Business with Email Marketing Templates

December 16, 2015

Via: Duct Tape Marketing

Which templates generate the best engagement? What kind of ‘asks’ will get you closer to your goals? By the end of this article, you will be able to write a killer email template that will get your contacts opening your […]