Tag: digital marketing

November 22, 2023

In today’s rapidly evolving retail landscape, generative AI is the latest technology transforming the way retailers reach and engage shoppers. Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase […]

November 21, 2023

The winter holiday season is a critical time for retail. November and December holiday sales average around 19% of total retail sales, per the NRF, and this share can be even higher for some department stores and specialty retailers. Emarketer […]

November 14, 2023

When generative AI burst into the public sphere last year — in the form of Microsoft and OpenAI’s ChatGPT — it gained 100 million active users over the course of two months. That made it the fastest-growing software application in […]

November 10, 2023

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. They are being challenged with growing ad fraud in digital campaigns and a slowing economy. The result is a growing […]

November 10, 2023

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail […]

October 25, 2023

Parasocial relationships are defined as the relationships that users develop with media personalities — and these interactions have a major impact. The influencer field has capitalized on this phenomenon for decades and often draws major celebrities like the Kardashians and […]

October 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Entire service teams are dedicated to keeping down the high costs of phone support by practicing what the industry […]

October 16, 2023

Despite a positive job market and a stabilized economic environment, most consumers (96%) are looking to save money in the short term, according to a recent study from PwC. But at the same time merchants’ margins are being squeezed, making […]

October 13, 2023

Hy-Vee is implementing Samsung Ads to support its retail media strategy. Brand marketing teams will now be able reach customers via Samsung Connected TVs, Direct Out-of-Home (OOH) advertising and now, in-store displays. With advanced measurement, targeting and programmatic transactional technology, […]

September 20, 2023

We’ve all heard the stats about the thousands of marketing messages the average consumer is exposed to weekly, and yet advertisers continue to forget just how noisy the media landscape is when planning their CTV campaigns. Perhaps optimism gets the […]

September 18, 2023

Last holiday season would have marked a certain “post-pandemic” normalcy, but extreme excess inventory and inflation significantly impeded any anticipated recalibration. This holiday season, though prices are still high and purse strings remain tightened, there’s slightly more stability inherent in […]

September 13, 2023

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with the Media Rating Council (MRC) as well as 55 companies with a stake in the performance of retail […]

September 1, 2023

In strong economic times, smaller, newer brands — otherwise known as emerging or up-and-coming brands — have one thing in common: access to capital. This accessibility has historically allowed emerging brands to scale their businesses, gain widespread distribution and seamlessly […]

August 31, 2023

For many people Discord remains an anomaly — something they may have heard of during the pandemic but found too technically intimidating or aesthetically unappealing to bother with. In fact, part of Discord’s mystique is its indefinability: is it a […]

August 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering […]

August 24, 2023

As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer shopping and buying decisions. In fact, seven out of 10 marketers in the U.S. are using generative AI […]

August 10, 2023

With the help of ChatGPT and Bard, the hype around generative AI has soared over the past few months, with experts shouting daily from the mountaintops about its potential to revolutionize the retail industry. From generating product descriptions and dynamic […]

June 27, 2023

“The debate is over — retail media is now almost universally recognized as one of the most effective methods of commerce marketing,” declared The Mars Agency in its third annual Retail Media Report Card. If retail media is indeed past […]

May 18, 2023

While retail sales may currently be bouncing back at a rate faster than predicted — increasing by 1.2% between January and February of 2023 — they are still some way behind the comparative period of 2021. To continue on a […]

May 16, 2023

With the proliferation of retail media properties, it’s beginning to feel like the digital economy is producing walled gardens faster than baby rabbits. This is actually a healthy development. These walled gardens don’t necessarily carry the baggage of the big […]