Customer Engagement, Customer Experience
July 25, 2022
Via: RetailWireMany grocers find numerous advantages in emphasizing digital coupons. The digital shift, however, may be limiting access to coupons to technologically-challenged older and lower-income Americans. Edgar Dworsky, a consumer advocate and founder of Consumer World, checked more than 50 supermarkets […]
Customer Experience, Loyalty Programs
December 29, 2021
Via: RetailWireThrough a special arrangement, presented here for discussion is a summary of a current article from the bi-monthly e-zine, CPGmatters. New research by Inmar Intelligence finds that 54 percent of all shoppers recently purchased a new brand because it was […]
Customer Experience, Loyalty Programs
July 26, 2016
Via: ConsumeristWhile retailers are making their own coupons and even manufacturers’ couponsavailable through mobile apps, customers still prefer to clip and carry around paper coupons. We also use much more dead-tree coupons than digital ones, even as the standard coupon distribution […]
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