Tag: digital advertising

November 10, 2023

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. They are being challenged with growing ad fraud in digital campaigns and a slowing economy. The result is a growing […]

September 12, 2023

It might have been the worst-kept secret in retail, but after months of unconfirmed reports, behind-the-scenes testing and tales from the front lines, TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. While the ecommerce functionality has […]

February 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. For example, Snapchat lost 25% of its shares due to a decline in ad spending. Spotify, […]

October 10, 2022

‘Tis (almost) the season! Retail and etail spend massively on measurable digital advertising. This is true all year long, but recent studies show at least 26.8% of retail sales happen during Q4. Additionally, retailers typically devote 25% of their annual […]

September 28, 2021

E-commerce companies are paying higher prices for digital advertising after Apple’s privacy update made it harder to track iPhone users and target them with relevant marketing. The rising costs of mobile ads will push online retailers again to find ways […]

June 4, 2021

Google has indisputably cornered the market on search, and now the tech giant is setting its sights further afield as it looks to become a place where shoppers not only find products but also buy them. Google’s efforts thus far […]

February 4, 2021

So you want to launch an online retail business. Cool! Let’s get started. First you’ll need a website and inventory to make an online store. Now you need customers. They’re out there, surely, somewhere on the internet. To find them, […]

June 27, 2017

It’s great that your company recognizes the importance of advertising to Generation Z. Also called “pivotals” and “post-Millennials,” Generation Z already makes up the biggest part of the U.S. population, so you’re right to try to establish a brand relationship […]

September 27, 2016

Visa Inc., in partnership with Oracle, today introduced Visa Advertising Solutions, a new suite of products to help merchants understand whether their digital advertising efforts are influencing consumer purchase decisions online and in-stores. Leveraging digital advertising and cross-device connection data […]

May 16, 2016

The US retail industry will invest $15.09 billion in paid online and mobile media advertising in 2016. This figure will grow to $23.04 billion by 2020, for a compound annual growth rate (CAGR) of 11.9% between 2015 and 2020. While […]

March 15, 2016

Digital ad spending will surpass TV next year, eMarketer estimates. And according to February 2016 research, US ad agency professionals say their clients are more interested in digital advertising than last year. Strata surveyed 97 US ad agency professionals and […]