Tag: digital advertising

E-payment & Data Security, Tech

Ad Fraud in a Challenging Economy: Optimizing Digital Advertising to Deliver Real-World Results

November 10, 2023

Via: Retail TouchPoints

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. They are being challenged with growing ad fraud in digital campaigns and a slowing economy. The result is a growing […]

News & Trends

TikTok Shop Officially Debuts in the U.S.

September 12, 2023

Via: Retail TouchPoints

It might have been the worst-kept secret in retail, but after months of unconfirmed reports, behind-the-scenes testing and tales from the front lines, TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. While the ecommerce functionality has […]

Customer Engagement, Customer Experience

How Retailers Should Deal with Digital Advertising Inflation in 2023

February 8, 2023

Via: Retail TouchPoints

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. For example, Snapchat lost 25% of its shares due to a decline in ad spending. Spotify, […]

Customer Engagement, Customer Experience

Retail Performance Marketers, Rethink Your Barometer of Success This Holiday Season

October 10, 2022

Via: Retail TouchPoints

‘Tis (almost) the season! Retail and etail spend massively on measurable digital advertising. This is true all year long, but recent studies show at least 26.8% of retail sales happen during Q4. Additionally, retailers typically devote 25% of their annual […]

E-commerce, Retail Types

Apple’s privacy changes drive up ad prices for e-commerce marketers

September 28, 2021

Via: Retail Dive

E-commerce companies are paying higher prices for digital advertising after Apple’s privacy update made it harder to track iPhone users and target them with relevant marketing. The rising costs of mobile ads will push online retailers again to find ways […]

E-commerce, Retail Types

Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion

June 4, 2021

Via: Retail TouchPoints

Google has indisputably cornered the market on search, and now the tech giant is setting its sights further afield as it looks to become a place where shoppers not only find products but also buy them. Google’s efforts thus far […]

E-commerce, Retail Types

What does a government reckoning with Google and Facebook mean for retail?

February 4, 2021

Via: Retail Dive

So you want to launch an online retail business. Cool! Let’s get started. First you’ll need a website and inventory to make an online store. Now you need customers. They’re out there, surely, somewhere on the internet. To find them, […]

Customer Engagement, Customer Experience

These 3 Advertising Mistakes are the Kiss of Death with Gen Z Customers

June 27, 2017

Via: Retail Minded

It’s great that your company recognizes the importance of advertising to Generation Z. Also called “pivotals” and “post-Millennials,” Generation Z already makes up the biggest part of the U.S. population, so you’re right to try to establish a brand relationship […]

Others, Tech

Visa and Oracle Introduce New Tools to Help Improve Digital Ad Performance

September 27, 2016

Via: Business Wire

Visa Inc., in partnership with Oracle, today introduced Visa Advertising Solutions, a new suite of products to help merchants understand whether their digital advertising efforts are influencing consumer purchase decisions online and in-stores. Leveraging digital advertising and cross-device connection data […]

Others, Tech

Retail Will Continue to Outspend Other Industries on Digital Advertising

May 16, 2016

Via: Essential Retail News

The US retail industry will invest $15.09 billion in paid online and mobile media advertising in 2016. This figure will grow to $23.04 billion by 2020, for a compound annual growth rate (CAGR) of 11.9% between 2015 and 2020. While […]


Agency Clients More Interested in Digital Advertising

March 15, 2016


Digital ad spending will surpass TV next year, eMarketer estimates. And according to February 2016 research, US ad agency professionals say their clients are more interested in digital advertising than last year. Strata surveyed 97 US ad agency professionals and […]