Tag: CRM

Customer Engagement, Customer Experience

Is Retail Media Like Eating the Forbidden Fruit?

September 25, 2023

Via: Retail TouchPoints

There will be no religious talk in this article, but I will pose a challenging question. Is the shiny new toy of retail media everything the market has made it out to be, or is there a second wave of […]

News & Trends

How Prada, Starbucks and Porsche are Using Discord to Up Their Customer Engagement Game

August 31, 2023

Via: Retail TouchPoints

For many people Discord remains an anomaly — something they may have heard of during the pandemic but found too technically intimidating or aesthetically unappealing to bother with. In fact, part of Discord’s mystique is its indefinability: is it a […]

E-commerce, Retail Types

The Convergence of AI and Composable Architecture in Ecommerce

August 10, 2023

Via: Retail TouchPoints

With the help of ChatGPT and Bard, the hype around generative AI has soared over the past few months, with experts shouting daily from the mountaintops about its potential to revolutionize the retail industry. From generating product descriptions and dynamic […]

Customer Engagement, Customer Experience

Sales and marketing pros want more from their CRM systems

August 23, 2022

Via: RetailWire

More than three decades after the software’s arrival in the late eighties, surveys show CRM (customer relationship management) remains a frustration to many users. A survey of 511 sales and marketing professionals from Insightly and Ascend2 taken in April found […]

Others, Tech

Unified commerce: the superpower to drive innovation

October 18, 2021

Via: Retail Dive

As superheroes continue to wow us with their skill, fortitude and ingenuity to protect and defend, it makes us think about the superpower click-to-brick retailers need to call on to protect their hard-won, valuable market share from competitors and the […]

Customer Engagement, Customer Experience

Can Modern CRM be the Lifeline Retail is Looking for?

April 2, 2021

Via: Retail TouchPoints

In a reversal of the traditional paradigm, today’s consumer expects brand loyalty to be reciprocal. They invest time as advocates of your brand, and in return they expect you to reward them with unique experiences that justify their commitment. This […]