Tag: conversion

Customer Engagement, Customer Experience

How Puma is Using AI-Powered Styling to ‘Brainstorm’ with its Customers — and Increase AOV

March 13, 2023

Via: Retail TouchPoints

Anyone who shops online has probably at some point fallen victim to “inspiration clickbait.” Much like an article that doesn’t live up to its catchy headline, Rohan Deuskar describes inspiration clickbait as compelling shopping content (most often visual) that ends […]

News & Trends

From roadblocks to revenue: How 3 retailers countered common conversion pitfalls

March 7, 2022

Via: Retail Dive

Monica Deretich has lost count of retailer transformations she’s witnessed in the last two years. As a consultant and veteran retail marketing executive, she now serves as retail industry advisor to Sailthru, helping brands counter revenue and retention pitfalls by […]

Others, Tech

‘Consumers crave experiences’: How AR has evolved beyond mere try-ons

December 8, 2021

Via: Retail Dive

Brands are vying to make their websites and apps stand out as consumers worldwide spend a significant portion of their day on connected devices. They can make those experiences more interactive, immersive and informative with augmented reality (AR) content that […]

Others, Tech

Amazon to release search analytics tool for sellers

October 21, 2021

Via: Retail Dive

Amazon already offered sellers a search terms report that provided insights such as click data, conversion share and search frequency rank, but the new search analytics dashboard aims to provide merchants more information about how their products are performing on […]

Customer Engagement, Customer Experience

Why you should ditch conversion rate optimization for customer experience optimization

July 26, 2021

Via: Retail Dive

Where are you selling these days? Your website, of course, but what about Amazon? Maybe Etsy, even? How about Facebook or Instagram shopping? It’s no secret how important the digital world of commerce plays to any brand these days. […]

Customer Experience, Point of Purchase

Retailers, What Good Is Big Data If You Dont Use It To Boost Conversion Rates?

July 7, 2016

Via: The Retail Doctor Blog

When I was working with a franchise startup, we were seeking a POS system that could grow with us. The winner had multiple reporting capabilities. Our thought was, the more information, the more reporting a franchisee could do to thoroughlyunderstand […]

Customer Engagement, Editorial

Polarizing brands – how to convert strong feelings into success

May 24, 2016

Via: Olivia Foster

When engaging into a digital marketing campaign for the client, any marketer starts by building the best strategy from the existing premises. There are cases where one of the premises might be that the brands themselves are what the industry […]

Customer Engagement, Customer Experience

5 Ways How to Raise Your Retail Sales Associates’ Conversion Rate

April 13, 2016

Via: The Retail Doctor Blog

Brick and mortar retail stores face the daunting challenge of getting their retail associates to convert customers who are lookers into ones who are buyers. Fortunately, the brick and mortar retailer has one significant advantage, the customers are actually standing […]