Tag: conversion

March 13, 2023

Anyone who shops online has probably at some point fallen victim to “inspiration clickbait.” Much like an article that doesn’t live up to its catchy headline, Rohan Deuskar describes inspiration clickbait as compelling shopping content (most often visual) that ends […]

March 7, 2022

Monica Deretich has lost count of retailer transformations she’s witnessed in the last two years. As a consultant and veteran retail marketing executive, she now serves as retail industry advisor to Sailthru, helping brands counter revenue and retention pitfalls by […]

December 8, 2021

Brands are vying to make their websites and apps stand out as consumers worldwide spend a significant portion of their day on connected devices. They can make those experiences more interactive, immersive and informative with augmented reality (AR) content that […]

October 21, 2021

Amazon already offered sellers a search terms report that provided insights such as click data, conversion share and search frequency rank, but the new search analytics dashboard aims to provide merchants more information about how their products are performing on […]

July 26, 2021

Where are you selling these days? Your website, of course, but what about Amazon? Maybe Walmart.com? Etsy, even? How about Facebook or Instagram shopping? It’s no secret how important the digital world of commerce plays to any brand these days. […]

July 7, 2016

When I was working with a franchise startup, we were seeking a POS system that could grow with us. The winner had multiple reporting capabilities. Our thought was, the more information, the more reporting a franchisee could do to thoroughlyunderstand […]

May 24, 2016

When engaging into a digital marketing campaign for the client, any marketer starts by building the best strategy from the existing premises. There are cases where one of the premises might be that the brands themselves are what the industry […]

April 13, 2016

Brick and mortar retail stores face the daunting challenge of getting their retail associates to convert customers who are lookers into ones who are buyers. Fortunately, the brick and mortar retailer has one significant advantage, the customers are actually standing […]