Tag: content

July 10, 2023

It’s no secret that consumers are inundated with information whenever they venture online. Social media platforms, blog posts, email blasts and a seemingly endless universe of apps serve up more content than humans can possibly take in. So where does […]

November 7, 2022

In today’s social media-driven economy, the word content has never held more weight and currency. Consumers can’t get enough — the average digital content consumption is now six hours and 59 minutes per day, and that number is only going […]

September 13, 2022

As a business owner, you know the importance of using social media to promote your products or services. Instagram is the perfect place for that—being a visual platform, it makes it easy to showcase your products and services. To step […]

September 21, 2021

For decades, retailers have focused on creating immersive experiences, understanding the importance of using multiple senses to attract and engage consumers in physical retail settings. Delivering these immersive experiences in online ecommerce environments requires similar thinking as well as appealing […]

February 7, 2018

When potential shoppers land on a product page, the hope is they click the call-to-action button and add the product to their shopping carts. Unfortunately, this is not always the case. In fact, 84% of website visitors abandon a site […]

February 27, 2017

The numbers will give you pause. In the retail industry, 60% of apps are used less than 10 times and the abandonment rate exceeds that of health care (55%), media and entertainment (54%) and financial services (54%). At the same […]

September 20, 2016

Tailoring content for SMBs has its own particularities, in terms of planning, strategy, size and delivery methods. Regardless whether the digital marketing team is on-premises or if the company hires the services of an independent marketer, an initial plan should […]

August 11, 2016

Last week, Instagram introduced Instagram Stories, a new feature that allows all users to take photos and videos that are only accessible for 24 hours. All Stories content will disappear from user feeds and grids after a day. The new […]

March 8, 2016

On-site personalization is poised to gain significant traction in 2016. In fact, 94% of marketers and 90% of agencies agree that “personalization of the web experience is critical to current and future success.” And yet three quarters of marketers reported […]

March 3, 2016

For years, advertising creatives have relied on their instincts to make decisions when producing campaign content, whether it’s making a font size bigger, moving an image from left to right, or choosing vendors to realize their ideas. Those decisions are […]