Tag: communication

Customer Engagement, Customer Experience

How Retailers Can Minimize Returns: Focus on Convenience, Communication and Personalization

March 14, 2023

Via: Retail TouchPoints

Returns are, like it or not, as much a part of retail operations as the sales themselves. The exact return rate varies among different verticals and individual retailers, but online sales consistently generate higher levels of returns compared to brick-and-mortar. […]

FMCG products

Hormel Foods Adds Data Platform to Improve Communication with Retailers

December 13, 2022

Via: Retail TouchPoints

Hormel Foods has partnered with open-data retail platform Crisp to expand its data capabilities. Hormel plans to use the platform to share and leverage historical and real-time data insights from retailers in Google Cloud in order to help the brand […]

Customer Engagement, Customer Experience

53% of consumers are being ignored by businesses on social media

April 1, 2022

Via: Charged

Consumers are being unintentionally ignored by businesses via social media or messaging apps, according to a new report from Sinch. The research reveals that 89% of people want to initiate and reply to two-way conversations with businesses, via multiple mobile […]

Customer Engagement, Customer Experience

Email Marketing: How to Engage With Customers From a Distance

July 13, 2020

Via: Lightspeed POS

Emails are a powerful tool for communication that have a high potential ROI. According to data from McKinsey & Company, emails are 40 times more effective for acquiring customers than Facebook and Twitter, with an average ROI of $38 for […]

Customer Engagement, Customer Experience

Consumers like chatbots but prefer human interaction

July 17, 2019

Via: Retail Dive

Chatbot integration may have gotten off to a bumpy start, but the Drift and SurveyMonkey Audience report indicates that younger consumers may be more willing to engage with the technology. Per the report, 35% of consumers ages 18 to 24 […]