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Tag: campaign

Customer Engagement, Customer Experience, News & Trends

How Saddington Baynes Measures Emotional Response to Create More Effective Ad Imagery

March 3, 2016

Via: Line//Shape//Space

For years, advertising creatives have relied on their instincts to make decisions when producing campaign content, whether it’s making a font size bigger, moving an image from left to right, or choosing vendors to realize their ideas. Those decisions are […]