Tag: Black Friday

October 27, 2020

The world’s largest online retailer has launched its Black Friday deals a whole four weeks ahead of time. While the rest of the US and more recently the UK’s retail sectors will plan in discounts around the end of November, […]

October 12, 2020

After months of speculation around just when Amazon would go through with its annual Prime Day sale, usually held in July, it has finally landed in mid-October. That timing could turn out to be a boon not just for Amazon, […]

October 2, 2020

Black Friday has been losing its clout for years. The coronavirus pandemic could be what finishes it. The one-day event of doorbuster deals, packed mall parking lots and crowded shops has long been considered the unofficial kickoff to the holiday […]

September 30, 2020

To Black Friday or not to Black Friday? That is the question of late. But, lord, oh lord, is there so much more that will make or break this year’s holiday selling season than some silly day in late November. […]

September 22, 2020

This year’s holiday season spending could be similar to last year’s, with 60% of consumers saying they will “spend about the same,” according to BlackFriday.com’s findings. That result falls in line with a recent Deloitte report estimating that retail holiday […]

September 11, 2020

Beginning in late July, a number of major retailers announced that they would be closing stores on Thanksgiving Day for the first time in years. Walmart kicked it all off, stating they would be closing their stores on the major […]

September 9, 2020

Home Depot on Wednesday previewed its 2020 holiday shopping season — adapted to pandemic times, when crowds are taboo but customers still want deals. Among the changes, the home improvement retailer said in a post on its website that Black […]

September 3, 2020

Many are wondering how holiday sales and events such as Black Friday will be affected by the economic turndown. Klaviyo, an independently owned marketing platform focused on ecommerce business, predicts that Black Friday and Cyber Monday 2020 will be the […]

August 4, 2020

Google Cloud is preparing for “peak on top of peak” sales from US retailers as the industry prepares for huge spikes in online traffic this Black Friday season. Google Cloud’s head of retail and consumer Carrie Tharp said that retailers’ […]

May 29, 2020

Amazon says that it will offer permanent positions to around 70 per cent of the hundreds of thousands of workers it hired to meet demand during the pandemic. The online giant has hired around 175,000 new staff since the start […]

April 17, 2020

Online retail sales are growing at levels usually seen during Black Friday as the COVID-19 pandemic continues to dramatically change the retail landscape. Last week online sales grew by 38 per cent according to the latest figures from IMRG-Capgemini’s sales […]

January 3, 2020

Analysts have been expecting plenty of discounts during the fourth quarter. Moody’s analysts warned in December that the six fewer selling days between Thanksgiving and Christmas could “exacerbate the promotional environment” for the period. They noted, as an example, that […]

December 5, 2019

The Bloomreach report confirms the importance of omnichannel marketing to reach consumers wherever they are. The report found a 60% increase in spending via desktop and a 40% increase in spending through mobile from last year. But in terms of […]

November 27, 2019

Hoards of people lining up at Walmart’s storefront is the classic Black Friday image. Instead of going out at 2 a.m. for a deal, shoppers can stay in bed and shop online. It’s easier for them and the bad actors […]

November 7, 2019

While Black Friday is still weeks away, several retailers have already begun rolling out holiday promotions in an attempt to make up for this year’s shortened shopping season. Target in October announced it would offer free shipping on “hundreds of […]

November 1, 2019

Black Friday is just around the corner, and that means you’re about to be very very busy. Anything you can automate to make the process smoother is going to save your precious minutes for more critical fires to be put […]

October 10, 2019

Consumer interests change year after year, and last year was an especially unpredictable one for consumer behavior related to holiday marketing. Key findings from a Yes Marketing report found that holiday sales in 2018 grew by 2.9% from the previous […]

October 3, 2019

With retailers gearing up for another holiday season, now is not the time to experience tech outages. Target, however, experienced one last week. The temporary outage affected the mass merchant’s store registers, mobile app and website, CNBC reported. In June, […]

December 3, 2018

The gateway weekend to the busiest shopping season of the year appears to be evolving in some interesting ways. Black Friday isn’t just for going out to ye olde brick-and-mortar shops anymore — it’s becoming much more of an online […]

November 28, 2018

Kenshoo’s report indicates mobile ads are a key part of the holiday marketing strategy for brands and retailers as shoppers shift their online buying to smartphones and tablets. Lower-priced mobile shopping ads pushed down the average search cost-per-click (CPC) by […]