Tag: Back-to-School

May 30, 2023

The back-to-school (BTS) season, which had traditionally been confined to August and early September, has been expanding as its boundaries have blurred. In 2022, a National Retail Federation/Prosper Insights and Analytics survey indicated that 56% of consumers had started their […]

July 27, 2022

With U.S. inflation being the highest it has been in four decades, consumers are looking for ways to cut costs — especially when it comes to back-to-school shopping. As American families head in-store to stock up on school supplies, 75 […]

August 31, 2020

The steep decline in back-to-school advertising measured by Kantar indicates how the coronavirus pandemic has continued to disrupt seasonal campaigns for marketers, even nearly five months after the health crisis ramped up in the U.S. Many advertisers withdrew from promotional […]

July 30, 2020

The excitement that typically surrounds the back-to-school season is being replaced by stress and uncertainty. Lack of clarity surrounding school reopenings, combined with lack of confidence in remote learning procedures, are driving big spending shifts among parents and caregivers. First, […]

July 14, 2020

The prospects for back-to-school — retail’s second largest sales event annually — have been rendered obscure due to COVID-19 as the selling season greatly depends on how kids will begin their new school years. According to Deloitte’s annual back-to-school surveys, […]

May 22, 2018

Back to school shopping is the second biggest spending occasion, after the winter holidays. Each year, back to school and back to college shoppers spend roughly $80 billion. According to the National Retail Federation (NRF), less than half of back […]

August 10, 2017

As almost half of Pandora’s listeners have students in their homes or are students themselves, the music streaming service conducted a back-to-school (BTS) survey to see what students were spending their money on in 2017. By the first week of July, 42% […]

August 8, 2017

As we soak up the last days of summer, it’s also time to start thinking about preparing for the back-to-school shopping season. Back-to-school is the second biggest shopping event of the year, and back-to-school shopping is expected to reach new […]

August 2, 2017

The National Retail Federation announced on July 13th that back to college spending is to reach an all-time high this year, while back to school spending is expected to see its second-highest spending level on record. Altogether, sales are expected […]

July 14, 2017

Walmart on Thursday expanded the number of back-to-school items, included for college kids, eligible for in-store pickup services for online orders, helped by a new dedicated back-to-school section on its website. The service is especially helpful to families who need […]

September 13, 2016

The end of summer brings Labor Day picnics, last minute beach days and, of course, the traditional back-to-school shopping trip. Times are changing, though: the days of jumping in the station wagon and heading to your favorite retailer for the […]

August 26, 2016

Staples wants to make back-to-school shopping virtually effortless. The retailer announced a new beta test available on its mobile iOS app. Customers can now send a photo of their child’s back-to-school list via the Staples Easy System on the app […]

August 18, 2016

Back-to-school shopping started earlier than ever and will likely last even longer as shoppers still try to complete shopping even as kids head back to class. The average family with children in grades K-12 had completed almost half (48 percent) […]

August 5, 2016

Now that summer is in full swing, online retailers are gearing up for the start of the 2016 back-to-school selling season. eMarketer expects U.S. ecommerce retail sales during the core back-to-school shopping months of July and August will grow over […]

August 4, 2016

For retailers and e-tailers, the back-to-school selling season is as important as any annual holiday or event. In fact, it’s the second largest driver of retail sales in the US after the winter holiday season, making it a golden opportunity for retailers […]

July 18, 2016

Staples Inc., looking to bounce back after a failed megamerger, is bulking up its online selection and shortening delivery times to make the most of the back-to-school shopping season, which is more important for the office-supply retailer than the winter […]

July 14, 2016

The advent of the back-to-school shopping season is expected to affect import cargo volume at the nation’s major retail container ports. According to the monthly Global Port Tracker report from the National Retail Federation (NRF) and Hackett Associates, import cargo […]

June 7, 2016

Many kids may still be wrapping up the current school year, but retailers are already gearing up for the back-to-school shopping season. This year, back-to-school retail sales will reach $828.81 billion, according to eMarketer’s latest retail and ecommerce forecast. The […]