Tag: B2B

February 23, 2023

Some 67% of B2B buyers want to conduct their online buying via an avatar in the metaverse, demonstrating the appetite for experiences that fuse physical and digital interaction together, according to a new report by Wunderman Thompson. The research also […]

January 25, 2023

Walmart last week unveiled a new program, Walmart Business, to serve the needs of small and medium-size businesses (SMBs) and nonprofit organizations. The retailing giant has launched a new website featuring the products that its business customers need at the […]

December 12, 2022

BigCommerce and Sage have established a partnership to provide merchants with an end-to-end commerce solution, integrating their online storefronts to their back-office. The leading open SaaS platform has teamed up with Sage to help modernise merchants‘ commerce presence. Businesses will […]

September 1, 2022

Alibaba.com has announced the launch of ‘Super September’, its largest B2B sales event of the year. Super September will connect more than 40 million buyers and 200 thousand suppliers from around the world to help them discover new products, services, […]

August 23, 2022

More than three decades after the software’s arrival in the late eighties, surveys show CRM (customer relationship management) remains a frustration to many users. A survey of 511 sales and marketing professionals from Insightly and Ascend2 taken in April found […]

July 22, 2022

The digital commerce sector has seen outstanding growth since 2020. The B2B sector (including manufacturing) is no exception, with sales across digital commerce sites, log-in portals and marketplaces surging by 18% between 2020 and 2021, to top $1.6 trillion last […]

June 13, 2022

Transitioning to a direct-to-customer (DTC) business model requires new thinking. Companies need to focus on the creation of happy and loyal customers. But to become a customer-centric business, there are bound to be conflicts with pre-existing sales channels. Instead of […]

July 13, 2021

Many B2B companies, including those in automotive, electronics, and manufacturing, are at a crossroads with their sales and inventory management processes. Historically, they’ve been reliant on legacy or ERP systems – tools that were designed for predictable, back office business […]

May 6, 2021

It’s a tough world for an office supply retailer. Competition with big-box generalists and online players, especially Amazon, have taken a toll on both Office Depot and Staples over the years. A physical retail business could complement a B2B unit […]

August 6, 2019

Some companies squander opportunities to build better B2B customer relationships. Here’s where they go wrong, plus five steps to enrich yours. B2B relationships have more potential for loyalty and growth than B2C relationships, which are more transaction-focused. In B2Bs, sales […]

November 27, 2018

Lead generation is one of the top B2B marketing goals. Providing inbound leads to the sales team is an important job, and although the concept seems clear and simple, it’s easier said than done. What makes it challenging is ensuring […]