Tag: Amazon brand

E-commerce, Retail Types

Amazon brand worth more than a third of a trillion dollars

November 15, 2019

Via: Retail Dive

In this report, Amazon was designated a retailer while Apple was designated a tech company, though the two companies could be classified as both. Brand Z researchers emphasize the role of innovation in propelling brands into their top 100 list. […]

Retail Types, Stores

Amazon is diversifying its private brand strategy

October 9, 2018

Via: Retail Dive

Amazon appears to be diversifying its private label strategy, with a mix of owned and exclusive brands. The e-tailer’s private label approach arguably began with AmazonBasics and Amazon Elements goods. In fact, while Amazon continues to beef up its brand […]