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Why The Supply Chain Deserves To Take Priority In Retail’s Digital Transformation

August 15, 2019


Worldwide spending on retail technology will increase by 3.6% to $203.6 billion in 2019, according to Gartner. However, many of the retail technologies getting developed seem to be customer-facing. Could it be that technologies that enhance essential ‘behind-the-scenes’ areas like the supply chain are getting forgotten, and if this is the case, what are the implications for retail businesses?

Ensuring the products consumers want are available to them at the right time and place is as important, if not more important, than making the buying experience more convenient, or engaging.

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