Ultra-fast delivery startups that have proliferated throughout the U.S. and abroad might have gotten ahead of themselves, according to a new study that finds that demand for the service is just not that big.
Only two percent of 1,000 U.S. shoppers polled in a new survey from Stor.ai said they were “very likely” to pay an additional fee to have their groceries delivered in 15 minutes. On the other hand, 57.5 percent said they definitely would not pay a fee for the service, Forbes reports.
