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Suddenly, free 1-day shipping is the new normal

At first, Target and Walmart seemed blindsided by Amazon’s announcement last Thursday that its free two-day Prime shipping offer is already on its way to becoming free delivery in just one day for many items. Those retailers’ shares took a hit in the initial aftermath.

Walmart didn’t take that lying down, however, and headed to Twitter late Friday to not just meet Amazon’s challenge, but raise it. “One-day free shipping … without a membership fee,” the retail giant tweeted. “Now THAT would be groundbreaking. Stay tuned.” Walmart didn’t immediately respond to Retail Dive’s request for more about what exactly that meant.

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