image: Kroger

Skip the store: Kroger unveils direct-to-consumer grocery marketplace

August 2, 2018

Kroger continues to show it has no intention of watching from the sidelines as Amazon and Walmart dominate online grocery shopping.

With the launch of a direct-to-consumer service, the nation’s largest grocer has established another way to reach shoppers in their homes. The company offers same-day delivery in a growing number of markets, and with Kroger Ship it seeks to widen its coverage and build the sort of repeat purchases that have become Amazon’s specialty. Kroger says it will offer set-and-save subscription options for products purchased through the site.

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