Asda is testing an hourly delivery option that lets customers communicate directly with the “personal shopper” who is collecting their orders in-store.
A three-month trial of the service in Leeds and Bristol in the U.K. is being conducted in partnership with delivery platform, Buymie.
Asda wrote in a release, “Buymie’s network of personal shoppers will exclusively pick, pack and deliver each order, giving customers the ability to submit any preferences and discuss their requests — including the type of substitutes they would accept, if their original choice is unavailable.”
