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Retailers face operational, logistical hurdles in pandemic-driven switch to ship from store

October 21, 2020

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Retailers scrambled to change their fulfillment operations as the coronavirus pandemic gripped the country. Stores shut down, and those left open had to figure out a way to get their inventory to online shoppers. In April, Levi’s began increasing its ship-from-store operation. By June, Nike said it had tripled its digital fulfillment capacity.

“Nobody’s prepared for this,” Moody’s lead retail analyst Charles O’Shea said, referring to what companies have gone through during the pandemic.

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