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Retailers Deploy Pre-Order And Backorder Models To Circumvent Supply Chain Delays

April 28, 2020

Via: Forbes
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As retailers across the US work to solve supply chain issues related to the delays and ripple effects of COVID-19, some are turning to pre-orders and backorder models as stop-gap solutions.

These models allow retailers to continue to sell and generate revenue while keeping customers informed that fulfillment will take a bit longer than usual.

As a recent report from McKinsey stated: “Open communication with customers can fill in at least some gaps [as retailers work] to navigate uncertain and ever-evolving conditions successfully.”

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