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Pressure From Amazon May Be Forcing Retailers to Offer More Shipping Options, Says New Survey

Amazon is putting pressure on retailers, and failure to provide competitive shipping options is costing online them business, according to a new survey of merchants and consumers conducted by e-commerce platform BigCommerce.

Half of the nearly 3,000 consumers surveyed said they avoid retailers that do not offer free shipping, and 84% said they’ve specifically made a purchase because shipping was free.

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