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Just-keep-it refunds to cost companies $4.4 billion during record-high holiday returns

January 10, 2022

Via: Charged
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The huge growth in ecommerce over the pandemic has led to a massive increase in the number of just-keep-it refunds that could cost retailers up to $4.4 billion.

The practise involves giving consumers a refund for faulty or inadequate products but letting them keep the item in question instead of returning it to the retailer.

Ecommerce giants including Walmart, Target and Amazon have all ramped up this offering in a bid to remove the hassle of processing returns during a period of global supply chain crisis.

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