Sixty-six percent of North American organizations across ecommerce, manufacturing, retail, transport/logistics supply chain and wholesale businesses say their investment in the direct-to-consumer (DTC) delivery model has increased since early 2020. In fact, 35% say it has increased significantly.
By increasing their investment in DTC channels, 38% of organizations believe they can improve profit margins, and 31% are looking to reduce costs. Almost a quarter (23%) of respondents indicate the ability to personalize the service offering as a key driver.
