These days, when the discussion changes from how much a shipment is going to cost (more) to whether it can be moved at all (maybe), it’s time to recognize that we are in uncharted territory. While the imbalance between shipper demand and shipping capacity won’t last forever, most shippers don’t believe they will see a remedy anytime soon; most expect that it may get worse before it gets better.
To make the most of a difficult situation, shippers will need to change their mindsets and separate their short-term and long-term decisions.
