It became clear early on in the pandemic that e-commerce would emerge as a rare bright spot from the crisis. With the general guidance being to stay home, consumers frequently chose one of two options when they needed something: consolidating shopping trips by going to big-box retailers for all of their needs or buying online. As a result, retailers were faced with an influx of online shoppers, which meant reevaluating services like BOPIS and curbside pickup, and revamping online operations to ensure a seamless experience.
