The average consumer is anything but average — and when it comes to home delivery, one size does not fit all. In the past, retailers could get by offering scant delivery choices, but today’s sophisticated customers come to the table with a variety of delivery expectations that can heavily influence their purchase decisions.
While common thinking is that all consumers want their goods delivered as quickly as possible, the reality is much more nuanced. Whether they are influenced by sustainability, convenience, speed, or the desire for precise delivery windows, customers want options, and they will spend their money with those retailers who can meet their need for delivery choice.
