Holiday 2020 was unlike any other for ecommerce growth. In November and December, Adobe Analytics reported that online shopping grew 32.2% from 2019, totaling $188.2 billion. This massive increase put significant strains on the supply chain as well as shipping and delivery.
Over the course of the COVID-19 pandemic, items that consumers shopped for reflected the stay-at-home sentiment, such as household essentials, electronics and entertainment and health, beauty and wellness products. As the vaccine continues to roll out, it is anyone’s guess as to how consumers will approach shopping, but one thing is certain — ecommerce is here to stay, and digital supply chain adoption is imperative for long-term success.
