Nike is aiming to replicate Amazon’s rapid delivery model by connecting its complex network of stores, warehouses and technology as part of a strategy towards a more “connected inventory”.
The sportswear giant‘s CEO, John Donahoe, talked about “connected inventory” in at an annual meeting last week, as the company attempts to tie together its inventory in stores, retail partners and warehouses,” Business Insider reported.
Amazon has managed to achieve an environment whereby its customers expect delivery within two days or less.
