Today’s shopping experience is unlike anything we’ve ever seen before. Long-gone are the days when consumers can only enter a storefront to buy desired items and supplier, retailer, and customer relationships have all transformed as a result. As the ecommerce and direct-to-consumer (D2C) market expands, more and more companies are looking to introduce this business model into their strategies to capitalize on the trend and leverage new channels to their advantage.
For certain brands, D2C has made selling their vast array of products – pet supplies, mattresses, clothing, you name it – as easy as one click away for consumers. A company like Nespresso, for example, applied this kind of approach by simply removing the middleman and distributing its coffee pods directly to shoppers’ doors. It certainly worked.
