Digital technologies have changed the competitive dynamics of the logistics services industry. Companies like Maersk have started upgrading their traditional services towards technology-supported transportation solutions.
To offer a better customer experience with smarter, faster, and more sustainable logistics, companies must increase operational efficiency by addressing industry problems such as highly fragmented markets, low transparency, underutilized assets, costly manual processes, and, in many instances, outdated customer interfaces.
This new market environment requires the logistics companies to make it a strategic priority to invest in technologies for efficient performance, communication, and data visibility.
