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Constellations can make supply chains more secure, flexible and resilient

June 13, 2022

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Transitioning to a direct-to-customer (DTC) business model requires new thinking. Companies need to focus on the creation of happy and loyal customers. But to become a customer-centric business, there are bound to be conflicts with pre-existing sales channels. Instead of thinking in traditional terms of rigid supply and sales channels, companies need to think about supply and sales constellations. At the Digital Supply Chain Institute (DSCI), we call them Constellations of Value because they are oriented around customers and focused on growing your base of happy and loyal customers regardless of whether you are a traditional B2B or B2C company.

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