The newest generation of artificial intelligence (AI) would seem to be tailor-made for the behind-the-scenes operational complexity of today’s retail organization — and in many ways it is. Generative AI-powered solutions’ ability to ingest non-linear, non-numerical types of data, including images, audio and video, is a strong fit for the multi-touch-point nature of commerce today. Additionally, AI’s ability to suggest optimal responses to challenges — like what to do if a tornado collapses the roof of a distribution center — aligns with the industry’s rapid pace and need for flexibility.
