As online shopping increasingly becomes synonymous with just‐in‐time delivery, fast and reliable last-mile order fulfillment is no longer a competitive advantage but a necessity. Convenient delivery, especially for perishable goods, is essential. It is also a huge logistics challenge for brick-and-click grocery retailers.
These deliveries need to arrive at the customer’s doorstep the same day or within a few hours of placing the order. Even during rush hours, retailers try their best to fit into a 30-minute delivery window the customer chooses on the website. That window is also narrowing, as consumers increasingly expect 15-minute delivery timeslots. This would be impossible without modern transportation management software (TMS).
