Consumers are spending more money online than they do in brick-and-mortar stores, particularly during the busy holiday season. But these same online shoppers do something else that all retailers hate: They fill up carts without making a purchase. Nearly 70% of carts end up abandoned online, and about 85% of mobile shoppers exhibit this behavior.
While it’s easy to rationalize cart abandonment as a standard practice, it is much more than a modern-day version of window shopping. Many factors can contribute to a consumer’s decision to abandon a full shopping cart before checking out.