Costco’s membership business model certainly isn’t broken and so there doesn’t appear to be a need to fix it. That said, some believe that the biggest warehouse club in the land is in danger of losing sales to other retail rivals as they cater to consumers’ newfound appreciation for curbside pickup.
The company has said that its clubs are not set up to properly handle the pickup of online orders. It has also touted the benefits of getting members into its clubs to make incremental purchases. While no one is denying the latter point, in particular, some think that Costco is ceding grounds to its retailing rivals.
