Older consumers, forced to shop online in response to COVID-19, are expected to drive e-commerce growth in the short- to medium-term, predicts a new study from Mintel.
The study, based on a survey of 2,000 U.K. consumers taken from June 25 to July 1, found that prior to the lockdown, over-65s were the least likely age group to shop online; in May 2019, just 16 percent of those aged over 65 shopped online at least once a week, compared to 54 percent of consumers aged 25 to 34 — the most frequent online shoppers. Following lockdown, the over-65s were as likely as the average consumer to have shopped more online since the start of COVID-19 (43 percent versus 42 percent of all adults).
