East Hampton on New York’s Long Island is a place where the rich, famous and others go to get away from the grind of the city during the summer months. It is also home to a new start of sorts for American Eagle Outfitters (AEO), which has opened a concept store in the community that appears to mirror the new take on life that many feel after months confined to their homes by the coronavirus pandemic and the emotional tumult many feel as protests against racial inequality continue.
The new concept — Unsubcribed — bills itself as the antithesis to the fast-fashion approach to apparel and accessories. An Instagram page with photos of beach scenes describes Unsubscribed as “consciously-made, slow fashion,” adding “we believe in being kind — to ourselves, to each other, and the world. nothing more. nothing less.”