It’s no surprise that online sales have been higher than ever before during the 2020 holiday shopping season — especially on Black Friday and Cyber Monday — while in-store traffic fell by 52 percent compared to 2019. Although the demand for e-commerce shows no signs of slowing, we’re surely going to see a renewed interest in in-store shopping in the new year, particularly as vaccines slowly and carefully become more widely available. Traditional and multichannel retailers can prepare for the next shift in customer behavior by taking advantage of the post-holiday period to begin reestablishing the in-person shopping patterns lost in 2020.
