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What is it about Amazon’s retail profitability that we just don’t get?

February 11, 2022

Through a special arrangement, presented here for discussion, is a summary of Steve Dennis’ recent Forbes article. Steve is President & Founder of SageBerry Consulting and a senior Forbes Contributor. He is the author of Remarkable Retail: How to Win and Keep Customers in the Age of Disruption.

If my Twitter and LinkedIn feeds are even a small indication, there remains a wide-spread belief that Amazon.com makes little or no money in “retail”, and that its wildly profitable Amazon Web Services (AWS) division continues to subsidize the company’s phenomenal e-commerce growth.

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