So you want to launch an online retail business. Cool! Let’s get started. First you’ll need a website and inventory to make an online store. Now you need customers. They’re out there, surely, somewhere on the internet.
To find them, chances are you’re going to have to go through at least one of three giant tech companies: Google, Facebook or Amazon. Together those companies are valued at nearly $4 trillion. All three dominate key features of online commerce and the internet’s current infrastructure.
