The announcement of Amazon’s fifth annual Prime Day brought news of longer selling hours and special events for the “holiday,” but it also brought on increased competition from retail rivals. As the sales event kicks off, Retail Dive took a look at the five most-compelling Prime Day stats from experts in the industry.
Prime Day sales to bring in $5.8B
While Amazon doesn’t explicitly release data showing revenue generated from Prime Day, Coresight estimates that the event will bring in $5.8 billion this year. This number reflects estimated product sales online, but does not include projected revenue from additional Prime membership sign-ups during the event. Last year, Coresight estimated that the e-commerce giant raked in $3.9 billion in sales during its sales event, according to a report emailed to Retail Dive.