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Walmart’s Grocery Pickup Shoppers Aren’t Just Users, They’re Advocates

Walmart’s grocery pickup service is experiencing rapid growth with no signs of slowing down. Walmart plans to have 3,100 locations offering grocery pickup by the end of 2019. To explore the usage of this retail technology, Numerator, a market intelligence firm, recently gathered data surrounding the service.

Numerator data showed Grocery Pickup shoppers are young, affluent households with children. They have the money to spend with little time to spare. These shoppers are willing to spend more using Grocery Pickup and tend to be more loyal to Walmart among other Grocery Pickup services.

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