Walmart topped all other retailers in the sale of personal care items, owning 19.4% of the $40 billion market. According to the TABS Analytics Personal Care Study, traditional food stores such as Kroger and Publix owned the second-biggest share of the personal care market at 16.6%, followed by Target at 12.1%.
Dr. Kurt Jetta, CEO and founder of TABS Analytics, found the push toward value brands the most compelling finding from the research. Results showed that private label has a very low interest and market share in the personal care sector.
