More than two years after Walmart bought Jet.com, the retailer plans to fold Jet into its e-commerce operations and reposition the business, Marc Lore, president and CEO, Walmart eCommerce U.S., announced in a blog post.
Jet has functioned as a separate brand within Walmart, as well as a driver of e-commerce innovation. After the acquisition, many Jet and Walmart teams merged to become one, which Lore said led to new private label brands and retail tools like FlightDeck, to put data at merchants’ fingertips, a new baby registry, and PetRX.
