Coresight’s survey findings echo previous research indicating that consumers will continue shopping in-stores. A 2019 Shopkick survey found that 55% of Gen Z shoppers will do most of their shopping in-store, and 54% of Boomers will do the same.
For brick-and-mortar retailers, the results present a mixed bag. On the one hand, Amazon could take a substantial share of consumers away from large American retailers like Target and Walmart. On the other hand, the majority of shoppers expect to shop in-store. It’s also worth noting that Walmart still has a fighting chance against Amazon; the Coresight survey results show that 78.9% of shoppers expect to buy gifts at Walmart compared to 78.6% who plan to shop at Amazon.
