This tie-up represents a pretty clear challenge to Amazon, both in the U.S. and in Japan. In April, Amazon Japan G.K. launched a fresh food delivery service for Prime members, offering more than 100,000 food items, including meat, fish and vegetables, in six Tokyo neighborhoods, with plans for expansion, according to the Japan Times.
While e-book sales at Amazon have diminished somewhat after tussles with publishers led to higher prices, the e-commerce giant has dominated that market in the U.S. Rival Barnes & Noble has failed to make a dent as its struggling Nook unit never really gained traction.