Walmart announced that it will test out personal shopping and cashier-free stores in an effort to appeal to a more upscale consumer demographic. The company subsidiary, Code Eight, will hire personal shoppers to give product recommendations through text messaging, and then make purchases and deliver them. All household items will be delivered within 24 hours, other items two days.
So why the appeal to the busy, urban shopper? Well for one, it’s a new segment of the retail market that the big-box retailer has yet to tap.
