U.K. retailer Primark is pummeling many U.S. merchants on price. According to a new pricing survey by Morgan Stanley, U.S. retailers are charging 202 percent more than Primark.
The study compared prices between Primark and 14 stores in Boston, where the Primark opened its first U.S. location. Analysts found huge price disparities.
“Primark’s low price points could act as a disruptive force in U.S. retail, in our view,” bank analysts wrote, according to MarketWatch. “We think Primark’s similar offering but at even sharper price points could win over shoppers, particularly value-focused millennials.”
