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Under Armour snares Amazon marketing exec

August 16, 2016

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Sports clothing and accessories brand Under Armour has bolstered its senior executive team with three new appointments, which includes the arrival of ex-Amazon marketing lead, Andy Donkin as CMO.

Donkin previously served as the head of worldwide mass & brand marketing at Amazon, where he managed the global media budget and led the development of offline and online campaigns globally for North America, Europe and Asia.

Under Armour – which includes major-winning US golfer Jordan Spieth and Olympic gold medallist and Wimbledon champion Andy Murray as its brand ambassadors – noted Donkin’s “vast technology and innovation expertise” when announcing his imminent arrival last week.

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